SALEM, Mass. —
The Salem Chamber of Commerce has joined the save-the-cinema effort. “The board told me to do anything I can as a chamber director to help Paul be successful in this campaign,” said Rinus Oosthoek, executive director of the chamber and an organizer with Van Ness of the Salem Film Fest. “That doesn’t happen very often.”
“Save CinemaSalem” must receive $60,000 in online pledges by Jan. 14, the deadline for the fund drive. In the all-or-nothing campaign, backers are charged on their credit cards only if the funding goal is reached by the deadline.
The switch to digital projection is necessary because the major Hollywood studios are discontinuing distribution of 35 mm movies, which the industry has used for decades. Most are making the switch next year, Van Ness said.
Instead of shipping heavy boxes containing large movie reels, the studios will send the movies on secure hard drives.
Details for this story were provided by The Salem (Mass.) News.