Journal Express, Knoxville, IA

CNHI/SE Iowa

April 12, 2012

Bridge View edges into lead over Fairfield

OTTUMWA — Bridge View Center and the Fairfield Arts and Convention Center started out their competition knowing it was as much a partnership as a competition.

That doesn't mean they didn't want to win, though.

Bridge View's Larry Gawronski and the FACC's Rustin Lippincott used the "neutral ground" of Eldon to announce they would compete to see which center could add the most new Facebook likes in a month's time. With eight days left, Bridge View has edged into the lead.

Bridge View has more than doubled the number of likes on its Facebook page. It began with 623, but now sits at 1,266. That's a gain of 643.

Fairfield started with 1,023 likes and has grown to 1,560. A solid gain, to be sure, but at 537 it trails Bridge View's increase.

The situation is reversed from where things stood a week into the competition. Bridge View gained 100 new likes in the first seven days, well behind Fairfield's increase of 212.

Gawronski is thrilled with the turnaround.

""We have already won - we have more than doubled our Facebook fans," he said. "But it's not over. We look forward to a fabulous finish to this race where we can hopefully proclaim victory."

So, with just over a week to go, the margin is 106 likes in Bridge View's favor. A sandwich board at his opponent's center awaits the losing manager.

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