Journal Express, Knoxville, IA

CNHI/SE Iowa

April 20, 2012

Bridge View 'likes' win

OTTUMWA — It isn't official, but it certainly appears that Ottumwa will see Rustin Lippincott in a sandwich board outside Bridge View Center.

Lippincott, director of the Fairfield Arts and Convention Center, and Larry Gawronski, Bridge View's director, started a more-or-less friendly competition between the two centers a month ago. The terms were simple: Whichever center gained the most new Facebook likes would be declared the winner.

Bridge View began with 623 likes and, as of Friday morning, had 1,780. Fairfield started with 1,023 likes and was up to 1,826 by Friday.

That means Bridge View's gain of 1,157 crushed Fairfield's 803-like increase and nearly wiped out the overall deficit. But let's face it: No location is going to turn up its nose at a gain of 800+ people on Facebook in a month.

Still, there is a forfeit to pay. The losing director must spend an hour outside his rival's center wearing a sandwich board to promote an upcoming show. He must also introduce an event at his rival's facility.

And it looks like Lippincott will have to pay up.

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