Journal Express, Knoxville, IA

Community News Network

January 11, 2013

Slate: Can this man save pinball?

LAKEWOOD, N.J. — The last guys who tried to save pinball bet all their quarters on a bunch of 3-D aliens. With sales of new machines dwindling in the late 1990s, the top execs at Williams, the company that controlled 80 percent of the worldwide market, called on their designers to reinvent the game. They emerged with an arcade centaur — the head of a video game on the body of a pinball machine — in which pixilated, holographic-looking Martians marauded among the mechanical gewgaws. Pinball 2000 was a technological marvel. It also nearly killed pinball forever.

In October 1999, not long after Williams introduced Pinball 2000 in a promotional video featuring clips of the moon landing and Martin Luther King Jr.'s "I Have a Dream" speech, the company shuttered its pinball division. As the excellent documentary "Tilt: The Battle to Save Pinball" explains, Revenge From Mars, the initial Pinball 2000 title, sold well, but a Star Wars Episode I-themed follow-up got less traction with the Jar Jar-hating masses. Rather than prop up its declining pinball operation, Williams chose to focus on a more promising line of business: slot machines.

Thirteen years after this failed holographic experiment, pinball is just barely alive. A single company, Stern Pinball, holds a virtual monopoly on new equipment. What was once a quintessential American pastime has been exiled from its natural habitats — bars, diners, and even arcades.

For Jack Guarnieri, pinball's decline brought on an existential crisis. Guarnieri has held most every job that has to do with flippers: repairman, game operator, reseller, inventor. With his livelihood and life's passion in peril, he figured there was only one thing to do: Create history's greatest pinball machine, one that would introduce a new generation to the pleasures of a well-struck ramp shot. Three-dimensional aliens couldn't save pinball. Can a small-business man in New Jersey?

1
2 3 4 5 6 7 8 9
Text Only
Community News Network
Features
AP Video
Denver Celebrates Pot at the County Fair Escaping Email: Inspired Vision or Pipe Dream? Obama Calls on Hamas to Release Israeli Soldier Hispanic Caucus Slams GOP for Border Bill Shifts Obama: GOP Not Even Trying to Solve Immigration Emory Prepares to Treat American Ebola Cases US Employers Add 209K Jobs, Rate 6.2 Pct House GOP Optimistic About New Border Bill Four Rescued From Crashed Plane Clinton Before 9-11: Could Have Killed Bin Laden Couple Channel Grief Into Soldiers' Retreat WWI Aviation Still Alive at Aerodrome in NY Raw: Woman Who Faced Death Over Faith in N.H. Russell Simmons, LL Cool J Visit Youth at Jail Raw: Obama Gets Hug From Special Olympian US, UN Announce Deal on Gaza Cease-Fire Despite Moratorium, Detroit Water Worries Remain Faith Leaders Arrested at DC Deportation Protest Family Dispute Cripples Northeast Grocery Chain CDC Warns Travelers Amid Ebola Outbreak
Facebook
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Poll

Upon completion and reopening of Third Street, should the City of Knoxville wait to start the next stage of the Streetscape and Infrastructure project until 2015?

Yes
No
     View Results