Hoy takes pride in working for Ford, the only Detroit-based American auto manufacturer that did not accept a federal bailout. Hoy says this has also given the company a competitive advantage, as the federal government placed some restrictions on the kinds of vehicles the other two of the big three — General Motors and Chrysler – can develop.
“(Ford) has done pretty well as far as managing,” Hoy said. “Ford probably came back sooner because they had more products in the pipeline.” The company may be hiring between 2,000-3,000 more employees soon. One of the Ford vehicles that could have been jeopardized by a bailout is also one of its most successful, the F-150 truck. Though Ford continues to produce this truck, Hoy says the company offers many other vehicles with a high fuel economy.
Each vehicle is considered for its potential to sell, including the Shelby, which Hoy and his team have developed. As a group, they looked at the value and performance, with an understanding that there are, and will always be, Mustang lovers.
“We have to make it sell as a market equation,” Hoy said. The days are gone in which a car company can produce program vehicles without ensuring there would be a market for them.
Hoy said the Shelby’s target market is wide, including those who are financially set, die-hard racers and guys who just want to show off their cars. All 2013 Shelby owners will be able to tell people they own the world’s most powerful V-8 engine — with a warranty.
One of the benefits of his job is that he gets to test drive these vehicles. The Shelby has been taken to numerous tracks around the country, and the world, to see how it handles and what it can do.
The final product delivered to dealership rarely, if ever, completely matches the original concept design. Every piece of the vehicle, according to Hoy, will be tweaked and improved before the car is taken to the assembly line.