Knoxville — The Knoxville City Council agreed to continue its Downtown Streetscape advertising program through the next fiscal year.
Learning from the past, the council wanted to try to do more to help downtown businesses affected by the streetscape and infrastructure project. One solution was paying for greater advertising with the Journal-Express and KNIA/KRLS Radio during the project to keep these businesses in the public spotlight.
City Manager Harold Stewart said that advertising is prepared to go through the end of the fiscal year (June 30) and wanted to know if council wanted the program to continue. He said it is difficult to truly measure the success of the City's advertising campaign, but when speaking to business owners, he has heard more positive feedback than negative.
Renewal proposals were received from the Journal-Express and the radio station. Council approved the continuation of the program with a cap of $20,500 total.