PLEASANTVILLE — As urban areas across the nation become more saturated each year, rural communities are searching for solutions that will attract new residents looking for high quality of life at a lower cost. In order to accomplish that goal, the city of Pleasantville is teaming up with McClure to develop actionable business, housing and cultural plans utilizing the creative placemaking process to plan for a vibrant future.

“We are excited to work with McClure Placemaking to create an action-based plan for economic and social growth that benefits our entire community,” says Pam Bull, Pleasantville City Council member.

Like other rural communities, Pleasantville has seen its population decline over the decades. The problem isn’t a lack of well-paying jobs, it is that the community—and rural communities around the nation—lack housing options, downtown amenities, public art, childcare options and afterschool programs.

“In order to thrive as a community, we need growth and opportunity through increased housing options, physical and artistic recreation, new sustainable amenities and attractions, as well as revitalization of existing local mainstays such as our library, city park, town square/downtown business district,” says Michelle Greene, local resident, realtor and placemaking steering committee member. “I am looking forward to bringing placemaking to Pleasantville through our partnership with McClure as they have the proven experience assisting in the growth and development of other rural communities just like ours.”

Area leadership has already begun working on the project with McClure by gathering community members for visioning sessions. Together, they identified businesses and programs the town needs to create a better community, as well as the challenges they’ll face as they work toward their goals. Now, local leadership and McClure will work together to create innovative and achievable solutions. Plans for these solutions are expected to be delivered in six months.

Creative placemaking is broadly defined as the intentional effort to shape a space, from a neighborhood to an entire city or region, around arts and culture. Placemaking has seen successful efforts in large cities across America, bringing together diverse crowds to witness cultural events and art installations, rejuvenating local business economy and animating an area.

For more information on the McClure Creative Placemaking process and services please visit: